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Research papers

For a supply-side marketing in television

The method of study and assessment of television programs and programming set forth here neither seeks nor cares to replace existing approaches insofar as it meets neither the same needs nor the same demands. It seeks rather to complete and enrich...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Philippe Baudelot, Margot Levine
June 15, 1991
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Citation

Baudelot and Levine (1991a, June 15). For a supply-side marketing in television. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/for-a-supply-side-marketing-in-television


Research papers

Psychological VS geographical space in multi-country marketing strategies

The recent events in Eastern Europe draw a renewed attention to the impact of the environmental and cultural factors in marketing and management. Our marketing and organisational thinking are still dominated by the "country approach" while important...

Catalogue: Conference 1991: International Marketing Research
Author: Jacques E. Andriessens
June 15, 1991
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Citation

Andriessens, J. E. (1991a, June 15). Psychological VS geographical space in multi-country marketing strategies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/psychological-vs-geographical-space-in-multi-country-marketing-strategies


Research papers

The continued relevance of cultural diversity

With the growing internationalisation of markets it is not surprising that both researchers and marketers are more often intrigued by European communalities than differences. But generalisations across markets and countries, although quite plausible...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Norbert Homma
Company: SINUS Markt- und Sozialforschung GmbH
June 15, 1991
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Citation

Homma, N. (1991a, June 15). The continued relevance of cultural diversity. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-continued-relevance-of-cultural-diversity


Research papers

New developments in the European market

Economic integration is a worldwide phenomenon produced by the development of transport and communication technology. Economic interdependency of countries and continents has never been greater than today. Economic integration in Europe has been...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Jacques E. Andriessens
June 15, 1990
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Citation

Andriessens, J. E. (1990a, June 15). New developments in the European market. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/new-developments-in-the-european-market


Research papers

Multi-cultural strategic qualitative research

One year and a half before SAMSARA’s launch, the French perfume house GUERLAIN asked us to study the project and give information upon which to base strategic choices. We custom-tailored a two-step qualitative investigation, the first about the...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Authors: Fulvio Steiner, Olwen H. Wolfe
June 15, 1990
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Citation

Steiner and Wolfe (1990a, June 15). Multi-cultural strategic qualitative research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/multi-cultural-strategic-qualitative-research


Research papers

Application of a general model in multi-national marketing planning

The model has behaved well in forecasting total sales in the different countries, and it is noteworthy that it has predicted extremely different sales developments in different countries. Moreover, it will be discussed how its application has...

Catalogue: Seminar 1971: Multi-Country Research
Authors: Oluf T. Damm, Flemming Hansen
June 15, 1971
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Citation

Damm and Hansen (1971a, June 15). Application of a general model in multi-national marketing planning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/application-of-a-general-model-in-multi-national-marketing-planning